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276 battle-tested CRO checkpoints that have helped 1,743+ e-commerce store owners increase their conversion rates — without expensive agencies or guesswork.
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You're not alone. These are the exact challenges faced by thousands of e-commerce store owners every day.
You're spending hundreds (or thousands) on ads, but your conversion rate is stuck below 2%. Every lost visitor is money down the drain.
There are hundreds of things you could optimize — homepage, product pages, checkout, mobile UX — but without a clear system, you're just guessing.
Professional CRO audits cost €2,000–€4,000+. And even then, you get a static report — not a hands-on actionable sheet you can implement yourself.
Introducing the E-Commerce CRO Checklist — 276 proven checkpoints distilled from auditing hundreds of stores, so you can fix conversion leaks on your own, in hours instead of months.
Every checkpoint is a specific, implementable action — not vague advice. Check it off and move on.
Shopify, WooCommerce, Magento, BigCommerce — these principles are universal and platform-agnostic.
Get the same insights a professional audit delivers — at a fraction of the cost.
CRO best practices evolve. Your checklist will too — free updates for life.
Every category is packed with specific, actionable checkpoints that you can implement right away to improve your store's conversion rate.
Site-wide UX fundamentals, mobile responsiveness, accessibility, trust signals, page speed, and cross-browser consistency.
45 checkpointsHero sections, value propositions, navigation flow, featured products, and above-the-fold optimization.
14 checkpointsLayout, filtering, sorting, product grid design, breadcrumbs, pagination, and faceted navigation.
20 checkpointsProduct images, descriptions, pricing display, add-to-cart UX, reviews, cross-sells, variants, and urgency elements.
38 checkpointsHeadline copy, CTA placement, social proof, benefit stacking, objection handling, and above-the-fold conversion flow.
43 checkpointsCart layout, upsells, trust badges, shipping calculator, progress indicators, and abandonment prevention.
23 checkpointsForm optimization, guest checkout, payment options, security signals, error handling, and mobile checkout.
18 checkpointsOrder confirmation clarity, post-purchase upsells, referral prompts, social sharing, and next-step guidance.
8 checkpointsMenu structure, search functionality, sticky headers, mobile navigation, cart icon placement, and announcement bars.
13 checkpointsLink structure, trust seals, newsletter signup, payment icons, social proof, and contact information.
7 checkpointsColor psychology, contrast ratios, whitespace, typography hierarchy, visual consistency, and CTA styling.
13 checkpointsAdvanced quick-wins, A/B testing ideas, psychological triggers, and unconventional tactics that top stores use.
5 checkpointsWelcome flows, abandoned cart sequences, post-purchase emails, segmentation, and deliverability optimization.
15 checkpointsCore Web Vitals, image optimization, lazy loading, caching, CDN, script management, and server response time.
14 checkpointsEvery single one is battle-tested and proven to move the needle on conversion rates.
Here's a preview of the topics and categories covered in the checklist. Each section contains detailed, actionable checkpoints.
Homepage Optimization Checkpoints
Product Page Checkpoints
Checkout & Cart Checkpoints
Some checkpoints are blurred — unlock the full checklist with your purchase.
Get the same actionable insights as a professional audit — at a fraction of the cost.
| Feature | Recommended CRO Checklist €49 | Agency Audit €2,000–€4,000+ |
|---|---|---|
| 276 Actionable Checkpoints | ✓ | ✓ |
| Immediate Access | ✓ Instant download | ✗ 2–4 week wait |
| Self-Implementation | ✓ DIY-friendly | ✗ Need developers |
| Lifetime Updates | ✓ Free forever | ✗ One-time report |
| Platform Agnostic | ✓ Any platform | ~ Usually platform-specific |
| Reusable for Multiple Stores | ✓ | ✗ Per-store pricing |
| Cost | €49 one-time | €2,000–€4,000+ |
That's a savings of up to 98% compared to hiring an agency — with the same actionable insights.
Join 1,743+ e-commerce professionals who have already transformed their stores.
"This checklist found 23 issues on our product pages alone. After fixing them, our conversion rate went from 1.8% to 3.2% in just 3 weeks. Best €49 I've ever spent."
"We were about to hire a CRO agency for €3,500. Found this checklist first and implemented 80% of the recommendations ourselves. Saved thousands and got better results."
"The checkout optimization section alone increased our completion rate by 35%. The Figma templates addon made it easy to present changes to our dev team."
"As a CRO consultant, I purchased the commercial license and now use this for every client audit. It's become my go-to framework. Incredibly thorough."
"I've been running my store for 5 years and thought I had optimization figured out. This checklist revealed blind spots I never considered. Revenue is up 22% this quarter."
"The Excel cheatsheet addon is genius — I can track our progress and assign tasks to team members. We treat it like our CRO roadmap now."
"This checklist found 23 issues on our product pages alone. After fixing them, our conversion rate went from 1.8% to 3.2% in just 3 weeks. Best €49 I've ever spent."
"We were about to hire a CRO agency for €3,500. Found this checklist first and implemented 80% of the recommendations ourselves. Saved thousands and got better results."
"The checkout optimization section alone increased our completion rate by 35%. The Figma templates addon made it easy to present changes to our dev team."
"As a CRO consultant, I purchased the commercial license and now use this for every client audit. It's become my go-to framework. Incredibly thorough."
"I've been running my store for 5 years and thought I had optimization figured out. This checklist revealed blind spots I never considered. Revenue is up 22% this quarter."
"The Excel cheatsheet addon is genius — I can track our progress and assign tasks to team members. We treat it like our CRO roadmap now."
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276 proven checkpoints to optimize your entire store
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Add these power-ups to your order:
Ready-to-use Figma templates to visually annotate and present CRO findings to your team or clients. Drag-and-drop audit components, heatmap overlays, and before/after comparison frames.
Use the CRO Checklist professionally — for client audits, agency work, consulting projects, or reselling as part of your services. Includes white-label rights and priority support.
Book a free 15-minute consultation with our CRO team. We'll review your store, identify the biggest conversion opportunities, and give you a personalized action plan — no strings attached.
Typical audit packages start at €2,000–€4,000. This consultation is 100% free.
The E-Commerce CRO Checklist includes 276 specific, actionable checkpoints organized across 14 critical categories: General, Home Page, Category Page, Product Page, Landing Page, Cart Page, Checkout Page, Thank You Page, Header Section, Footer Section, Color Scheme, Bonus Tips, Email Marketing, and Website Speed Optimization. Each checkpoint tells you exactly what to check and how to fix it.
Yes! The checklist is platform-agnostic and works with Shopify, WooCommerce, Magento, BigCommerce, Wix, Squarespace, and any other e-commerce platform. The CRO principles are universal — they apply regardless of your tech stack.
Not at all. The checklist is written in plain English with clear instructions. Most checkpoints can be implemented through your platform's admin panel, theme settings, or with basic drag-and-drop page builders. No coding required for 90%+ of the recommendations.
Free articles give you generic advice. Our checklist gives you a systematic, step-by-step framework distilled from hundreds of real store audits. Every checkpoint has been validated to actually move the needle on conversion rates. Plus, it's organized so you can work through it methodically instead of jumping between random blog posts.
The Figma CRO Audit Templates include pre-built components for visual auditing: annotation arrows, callout boxes, heatmap overlays, before/after comparison frames, scoring rubrics, and presentation-ready slide templates. Perfect for agencies presenting findings to clients or teams collaborating on CRO improvements.
The Commercial License (€200) allows you to use the CRO Checklist as part of your professional services — client audits, agency projects, consulting engagements, or reselling as part of your service packages. It includes white-label rights (remove our branding), priority email support, and early access to new updates.
Absolutely. We offer a no-questions-asked 30-day money-back guarantee. If you don't find the checklist valuable, email us at [email protected] and we'll refund you in full. We've had less than 1% refund rate because the checklist genuinely delivers results.
After submitting the form, our CRO team will review your store and schedule a 15-minute call. During the call, we'll share the top 3 conversion opportunities we've identified and provide a personalized action plan. If you'd like our team to implement the changes for you, we offer professional audit packages starting at €2,000 — but there's absolutely no obligation.
Yes! CRO best practices evolve, and your checklist evolves with them. Every time we add new checkpoints or update existing ones based on the latest data and trends, you'll receive the updated version via email — at no extra cost, forever.
Join 1,743+ e-commerce owners who are already using the CRO Checklist to find and fix conversion leaks. At €49, it pays for itself with just one extra sale.