22 Cart Conversion Rules
Use these 22 cart conversion rules to boost your eCommerce store revenue and conversion rate.
Help friends audit their stores:
To increase conversions...
1
Shopping cart must be persistent and save information for the next customer’s visit
2
Show all needed information about products in cart: title, image, chosen variant, quantity, price
3
Add the correct product image for the chosen product variant
4
Automatically update the cart when shoppers change the quantity of an item
5
Use buttons for quantity feature, instead of dropdown
6
Main CTA-button must be most prominent element on the screen
7
Main CTA-button copy must clearly explain what will happen when you click on it
8
Show alternative payment options below main CTA-button
9
Display images of all available payment methods
10
Allow shopper to select to pay by installments and see how much it earns you per month (if there’s such a payment method)
11
Subtotal price must be placed near main CTA-button
12
Show shipping costs
13
Motivate users to shop more products (if shipping is free after certain threshold)
14
Display information about returns, refunds, money back guarantee
15
Add relevant cross-sell or upsell section
16
Add Continue Shopping button (relevant if store has many complimentary products)
17
Show phone / email information or live chat for support
18
Show estimated taxes (if it’s relevant for store & it’s shoppers, check competitors for reference)
19
Add urgency triggers (relevant for stores with discounts, special offers, free or next day shipping)
20
Add scarcity triggers (relevant for stores with limited stock or limited offers)
21
Design must be clean and uncluttered
22
Cart should be slide-in and not take users to new page
At least 5-7 people out of 10 will abandon their cart in your store.
But high cart abandonment rate can kill your profit.
The average cart abandonment rate is about 60-70%.
That's why you need to concentrate your design work on cart page optimization.
You only see rule summaries in the free version. Good vs bad image examples with rule explanations are available only to Paid Members