7 Footer Conversion Rules

Use these 7 footer conversion rules to boost your eCommerce store revenue and conversion rate.

Help friends audit their stores:

To increase conversions...

Add menu links to customer care pages (FAQs, Track Your Order, Contact Us)
Add menu links to law pages (Shipping & Delivery, Returns & Refunds, Terms & Conditions, Privacy Policy)
Display images of all available payment methods
Show social media icons
Add brand copyright trademark
Optimize for mobile
Footer must be shown at the bottom on all website pages (except checkout)

Help friends audit their stores:

Your footer is the place to provide users with details about your brand.

A footer should act as a robust extension of your main navigation, helping visitors navigate the site and find what they need to make a buying decision.

That's why you need to concentrate your design work on footer optimization.

You only see rule summaries in the free version. Good vs bad image examples with rule explanations are available only to Paid Members