38 Product Page Conversion Rules
Use these 38 product page conversion rules to boost your eCommerce store revenue and conversion rate.
Help friends audit their stores:
To increase conversions...
1
Use standard product page layout (gallery on the left and overview on the right)
2
Add main enticing image
3
Main product image must allow zooming
4
Gallery must have different product photos
5
Display thumbnails of other available images
6
Gallery must have actionable elements to engage with it
7
Gallery must support swipe action on mobile to move between images
8
Add images for different product variants
9
Write a descriptive product title
10
Product rating based on customer reviews must be placed near product title
11
Product price must be visually prominent and placed near CTA-button
12
All additional charges must be shown near the price
13
Customers must see how much they save on a sale
14
Product variants selection must be integrated with product gallery and must show images of chosen product variant
15
Use buttons for product variants instead of dropdown lists
16
Use buttons for product quantity feature instead of dropdown list
17
Must have one main prominent CTA-button
18
Copy of CTA-button must explain what happens when a customer clicks on it
19
Add relevant reaction when users add products to cart (show cart, a notification or go to checkout)
20
Must have all shipping information (delivery to shopper’s location, costs, time)
21
Must have returns, refunds and money back guarantee information
22
Add payment with installments
23
Add size chart (if relevant)
24
Must have relevant units for products (size, weight, lengths, etc)
25
Product information font-size must be big enough
26
Benefits (not just features) must be explained in detailed product descriptions
27
Add short product description with key product benefits
28
Product information must be easy to read and scan
29
Proactively promote free shipping (if offering it)
30
Add cross-sells section (recommended and related products)
31
Must have customer reviews
32
Must have email sign-up form
33
Must have email form for out-of-stock products
34
Add urgency triggers (relevant for stores with discounts, special offers, next day shipping)
35
Add scarcity triggers (relevant for stores with limited stock or limited offers)
36
Must have sticky add to cart header
37
Product page must contain breadcrumbs (not applicable for one product stores)
38
Optimize for mobile
The most crucial page on your store is your product page.
If you properly construct your product page, you will see increased revenue.
If you do the opposite, any marketing efforts will fall short of expectations.
That's why you need to concentrate your design work on product page optimization.
You only see rule summaries in the free version. Good vs bad image examples with rule explanations are available only to Paid Members